frog website re-design

CLIENT frog design
ROLE Brand, UI/UX, Design Systems
YEAR 2019 - 2021

Through an almost year and a half the frog website and brand went through a three phase website launch and brand re-launch. This included three major site updates, a new imagined brand language, a brand platform, a design language system and campaign to launch.In phase 1, I was on a team of four to completely reskin the website. The goal of the first launch was to remove any brand language, focus on the work of frog’s and fix technical and site architectural issues. Phase 2 focused on creating an all immersive brand and website that would be created in a way to always evolve and focused around the launch campaign slogan “Make Your Mark”. The updates included a new “Culture” page, bold typography and refreshed component system.